Job Description

Job ID
UW Stout;Menomonie, WI
Full/Part Time


The Pardot Administrator (Marketing Specialist) is a full-time, academic staff position. The position reports to the Digital Marketing Manager in Marketing Communications (MarCom). The position works in Salesforce Pardot, a customer relationship management (CRM) system for marketing automation and email communications. The position also serves on the Learning & Information Technologies (LIT) Salesforce Development team. The salary will be commensurate with experience and qualifications.

ABOUT THE JOB: Pardot Administrator (Marketing Specialist CM015)


Minimum / Required

  • Experience working in Salesforce Pardot customer relationship management (CRM) system
  • Experience planning and implementing email marketing automation
  • Effective and clear communication skills
  • Ability to prioritize multiple projects and successfully meet deadlines
  • Strong critical thinking skills when conducting research and drawing conclusions

Highly Desired

  • Bachelor's degree in communications, marketing, or related information technologies field
  • Experience with Google Analytics and other data collection tools to monitor campaign performance
  • Experience with Emma online email automation service
  • Experience in digital marketing, research, and web development
  • Familiarity with web content management system (CMS)
  • Ability to work proficiently in MS Office software applications (i.e. Word, Excel)


Salesforce CRM/Pardot Marketing Automation

  • Plan and implement marketing automation in Pardot/Salesforce customer relationship management (CRM) system.
  • Build new campaign workflows for drip campaigns, including targeting and timing logic, if/then scenarios that include more targeted workflows based on responsive behavior, call-to action logic, from logic and automated tasks.
  • Support, enhance and modify drip campaigns to enhance, replace or add messaging as needed, based on field feedback and campaign performance.
  • Update and maintain Pardot/Salesforce recipient lists, engagement programs, and forms.
  • Build and streamline segmented, multi-touch communication flows to drive requests for information, applications, event attendance, campus visits, and enrollment.
  • Design and proof emails to ensure consistent formatting, mobile-friendly design, appropriate voice and tone, and impeccable grammar.
  • Evaluate performance of email campaigns, using A/B testing when helpful, to continuously improve open rates, click-through rates, and other engagement metrics.
  • Troubleshoot any reported errors, ensuring that campaigns fire as designed, opt-outs are processed successfully, and correct variable fields are being used for personalization.
  • Use the Google Analytics site and other data collection tools to monitor campaign performance and provide reports to various units as needed.
  • Provide Pardot training to other users as needed
  • Create landing pages to support all lead generation activities.
  • Create user personas and segmentation rules to create compelling content strategies and customer journeys.
  • Administer scheduled sends to mass email distributions for Servicing business.
  • Work closely with MarCom Digital Team, Salesforce Administrators and within Pardot to ensure data is clean and required fields are complete and support marketing initiatives.
  • Manage and create formats for dashboards, reports, forms, templates, layouts and provide business insights from dashboard metrics, continuously monitoring data quality and integrity.
  • Collaborate with LIT and Salesforce Administrators to perform data de-duping and clean up procedures, including data migrations and mass data uploads.
  • Work with internal stakeholders to identify, represent and communicate key business metrics.
  • Identify process improvements in the CRM function and work with all appropriate individuals to implement those improvements.
  • Develop a clear plan for enhancements to the current system and project manage all Pardot developments, integrations and special projects as required.
  • Perform all administration functions such as security user management, profiles, roles, permissions, workflows and assignment rules.
  • Become closely familiar with MarCom and university business processes and cross-functional operations.
  • Develop internal relationships with university stakeholders.
  • Drive end-user adoption of Pardot through documentation, support and train of new and current employees.
  • Perform as primary point of contact for day-to-day user requests.
  • Responsible for correcting any data issues within the system and keeping the application up to date, including coordinating system upgrades with Salesforce Administrators.
  • Perform other duties, as assigned.


To ensure consideration complete applications must be submitted online by June 15, 2022. We will continue to accept applications until the position is filled. To apply, click on the APPLY button or go to:

Required application materials:

  1. Cover letter of interest describing your qualifications for the position (* See below)
  2. Curriculum vitae
  3. Names and contact information for a minimum of three (3) professional references

*Please use your cover letter to speak to each of the Minimum/Required Qualifications for this position as listed above. For each required qualification, describe your relevant experience, using specific examples from your work history to illustrate how your experience satisfies the requirement.

Applicants will need to complete all required fields and attach all required documents prior to submitting the online application. Note: Once you have attached your materials and submitted your application you will not be able to go into the system and change them.

Before starting the online application process, we recommend you preview the frequently asked questions (FAQs) available at:

It is the policy of UW-Stout to provide reasonable accommodation to qualified applicants with disabilities. If you need assistance, or accommodation in applying because of a disability, please contact us using the information below. Employment opportunities will not be denied because of the need to make reasonable accommodation for a qualified individual's disability.

For questions regarding this position or recruitment, please contact:

Search Chair: Emily Stubbe


If you need assistance with the online application process or if you submitted your application prior to uploading all of the required application materials, please contact:



UW-Stout’s Marketing Communication Department leads and implements¿marketing¿communications research and strategies to¿help¿drive UW-Stout's enrollment, partnerships, and fundraising initiatives.¿¿Our vision is to¿be¿at the forefront of higher education marketing¿communications by¿consistently¿adapting to the¿dynamic¿landscape¿and engaging¿our audiences¿with¿the UW-Stout¿brand.¿

Marketing Communications (MarCom) works collaboratively across campus to lead campus-wide marketing strategies through:

  • Development and implementation of strategic marketing plans and campaigns to support a variety of campus goals
  • Oversight of branding guidelines, imagery, and our internet presence
  • Engagement of students, donors, and partners through the effective implementation of storytelling via news stories, web, publications, email campaigns, advertising, social media, and video
  • Data and research to help inform strategic decision making
  • Leadership, education, and outreach with the Integrated Marketing Committee (IMC), Web Team, Web Oversight Committee, and Identity Committee

UW-Stout’s Marketing Communications is committed to creating an inclusive campus community. Candidates who have experience working collaboratively with diverse individuals and/or groups and who can contribute to fostering an inclusive environment are encouraged to identify their experience in these areas.


Competitive salary commensurate with qualifications and experience. The UW System provides an excellent benefits package including participation in the Wisconsin State retirement plan.

All qualified candidates meeting application requirements will receive consideration for employment and will not be discriminated against. As an equal employment opportunity and affirmative action employer, UW-Stout welcomes applications from individuals from diverse groups; veterans, individuals with disabilities and from historically excluded populations. UW-Stout provides equal opportunity to all persons and is committed to inclusive excellence. At UW-Stout we value our differences and welcome diverse perspectives as we continually commit to developing an inclusive and equitable environment for all employees and students.

Employment is contingent upon the final candidate’s completing a criminal background check and being cleared to work by the Human Resources team. Employment is also contingent upon the final candidate passing a reference check process. The reference check process includes asking the final candidate and most recent supervisor questions regarding sexual violence and sexual harassment. Final candidates with previous employment within the UW System and State of WI agencies will be subject to additional reference checks.

Must be authorized to work in the United States. Sponsorship is not available for this position.

In response to a public records request, the University of Wisconsin System will not reveal the identities of applicants who request confidentiality in their online application, except that the identity of the successful final candidate will be released. See Wis. Stat. sec. 19.36(7).

UW-Stout is committed to providing safety and security of all members of our community in accordance with the Clery Act. For campus safety information and crime statistics visit:

Job Family: Staff