Job Description

Job ID
UW Stout;Menomonie, WI
Full/Part Time


The University of Wisconsin-Stout (UW-Stout) invites applications for the position of Web Manager in the Marketing Communications (MarCom) department.


The Web Manager provides leadership for web content and emerging communication technologies. The position is responsible for supervising MarCom web team professionals and student staff as well as planning, creating, delivering and evaluating digital and content marketing strategies that support the University’s goals and strategic plan as part of the overall marketing plan. The Web Manager, in collaboration with the Enterprise Information Systems (EIS) Web Operations Manager, provides training and guidance to university faculty, department and campus colleagues on content strategies and Drupal content management system (CMS) publication. The position encompasses a broad scope of responsibilities requiring expertise in communications, marketing and technical experience and depth of knowledge in website best practices, content marketing and communications design and development.

The Web Manager will be a proven leader who is able to establish and maintain effective and responsible working relationships. This individual will have demonstrated abilities in management planning, budget, and assessment; a record of proven results to promote an equitable, diverse, and inclusive environment; possess the ability to build a strong team and develop and maintain collaborative relationships; and exhibit excellent oral and written communication skills. A successful candidate will demonstrate ethical values, creativity, energy and will be committed to student success and the mission of UW-Stout as Wisconsin’s Polytechnic University.


Minimum / Required

  • Bachelor's degree in marketing, communications, or a related degree or five years of related experience
  • Strong communication skills both oral and written
  • Organization and creativity skills
  • Analytical problem-solving skills
  • Knowledge of and familiarity with Adobe Creative Suite software and Microsoft Office
  • Knowledge of search engine optimization (SEO) and content management systems (CMS)
  • Experience managing numerous marketing projects while simultaneously meeting deadlines
  • Ability to work collaboratively and build consensus establishing a work environment that embraces, equity, diversity and inclusion
  • Knowledge of basic programming languages, such as HTML, CSS

Highly Desired

  • Experience in UX/UI design and analytic tools
  • Knowledge of programming languages such as PHP and jQuery
  • Experience designing website themes in Drupal 9
  • Experience with SEO tools and software such as MOZ
  • Experience in a university or higher education environment and/or a large nonprofit organization
  • Development and analysis of integrated marketing campaigns
  • Understanding and experience promoting multiple program delivery platforms (face-to-face, online, hybrid)
  • Proficiency in creating and delivering presentations to various stakeholders
  • Experience writing within a marketing environment
  • Strong team building skills


Official UW Title: Marketing Manager / CM014

Web & Content Development

  • Serve as the university’s frontend web administrator in collaboration with EIS backend web operations manager to ensure W3C content standards and accessibility compliance.
  • Collaborate with the Provost Office on content updates and/or site development for academic units and programs on the university’s website.
  • Oversee integration of web marketing into overarching university marketing plans.
  • Collaborate with units across campus to prioritize audiences, messages and goals for department sub-sites on
  • Coordinate with the web operations manager ongoing inventory, audit and site mapping process and implement improvements to site function.
  • Perform quality assurance tests on development deployments to the CMS.
  • Research and make user-experience recommendations related to core functions and features.
  • Optimize web accessibility to achieve standards set by the Web Content Accessible Guidelines.
  • Write marketing content for university web pages using identity brand and web publishing standards.
  • Serve as co-chair of the Web Oversight Committee implementing the university Web Policy No. 02-62.

Analytics & User Experience Optimization

  • Use the Google Analytics suite and other data collection tools to provide guidance and insight to inform decision-making on web content, themes and information architecture.
  • Analyze and improve the SEO/SEM of the university’s brand website.
  • Foster and maintain partnerships with university departments to promote UX research.
  • Research and conceive user-testing experiences for the external website and intranet.
  • Develop and execute user-testing plans and deliver findings and recommendations.
  • Acquire IRB approval as necessary and adhere to all applicable data collection laws.

Training and Supervision

  • Maintain a comprehensive web author training program that includes: a training handbook, reference materials, a training course outline.
  • Schedule training sessions and train all web authors.
  • Ensure timely communication of changes to CMS functionality to web authors.
  • Supervise MarCom co-op students, student employees and interns with job duties relating to website editing/publishing and user-testing experience.


Marketing Communications (MarCom) leads and implements marketing communications research and strategies to help drive UW-Stout's enrollment, partnerships, and fundraising initiatives. Our vision is to be at the forefront of higher education marketing communications by consistently adapting to the dynamic landscape and engaging our audiences with the UW-Stout brand.

MarCom works collaboratively across campus to lead campus-wide marketing strategies through:

  • Development and implementation of strategic marketing plans and campaigns to support a variety of campus goals
  • Oversight of branding guidelines, imagery, and our internet presence
  • Engagement of students, donors, and partners through the effective implementation of storytelling via news stories, web, publications, email campaigns, advertising, social media, and video
  • Data and research to help inform strategic decision making
  • Leadership, education, and outreach with the Integrated Marketing Committee (IMC), Web Team, Web Oversight Committee, and Identity Committee

UW-Stout’s MarCom department is committed to creating an inclusive campus community. Candidates who have experience working collaboratively with diverse individuals and/or groups and who can contribute to fostering an inclusive environment are encouraged to identify their experience in these areas.


An innovative leader within the University of Wisconsin System, the University of Wisconsin-Stout offers an unparalleled career-focused education that integrates applied learning, theory and research and real-world experiences to prepare our students for the future. At UW-Stout, our students think and do from day one, and we’re proud to produce lifelong learners, ethical leaders and responsible citizens who succeed in a global society.

UW-Stout is recognized nationwide for its operational excellence. We were the first and remain the only four-year public higher education institution in the nation to receive the Malcolm Baldrige Award, and we are dedicated to a process-improvement model that leverages the power of data and the value of our people. We believe in critical thinking and fact-informed decision making. We pursue sustainability in form and function and collaborate across campus and with our partners to solve problems in industry and society. And providing an equitable, diverse and inclusive environment for our faculty, staff and students to live, learn and work is a top priority.

We offer 47 undergraduate, 21 masters and 3 advanced programs and more than 30 certificate options in Art, Design & Graphics; Business & Management; Education; Human & Social Sciences; Information Technology & Communications; and Science, Engineering & Math. Our first-class digital infrastructure and learning environments provide our nearly 8,000 students with every avenue to explore and personalize their success. And we invest in people who share our vision to advance our position as Wisconsin’s only Polytechnic University and as a regional, national and international leader in higher education.

Be a part of the future at UW-Stout. Learn more at

University of Wisconsin-Stout is located in Menomonie, Wisconsin, a community an hour east of Minneapolis-St. Paul. A pillar of Wisconsin’s Chippewa Valley and recognized as one of the best small towns in America, Menomonie provides an idyllic combination of natural beauty, outdoor recreation, boutiques and arts and culture with access to a metropolitan area. For more information about the UW-Stout community and region visit:


Minimum annual starting salary of $50,000; commensurate with qualifications and experience. The UW System provides an excellent benefits package including participation in the Wisconsin State retirement plan.

All qualified candidates meeting application requirements will receive consideration for employment and will not be discriminated against. As an equal employment opportunity and affirmative action employer, UW-Stout welcomes applications from individuals from diverse groups; veterans, individuals with disabilities and from historically excluded populations. UW-Stout provides equal opportunity to all persons and is committed to inclusive excellence. At UW-Stout we value our differences and welcome diverse perspectives as we continually commit to developing an inclusive and equitable environment for all employees and students.

Employment is contingent upon the final candidate’s completing a criminal background check and being cleared to work by the Human Resources team. Employment is also contingent upon the final candidate passing a reference check process. The reference check process includes asking the final candidate and most recent supervisor questions regarding sexual violence and sexual harassment. Final candidates with previous employment within the UW System and State of WI agencies will be subject to additional reference checks.

Official transcripts required at time of hire; if applicable.

Must be authorized to work in the United States. Sponsorship is not available for this position. A successful applicant will be responsible for ensuring eligibility for employment in the United States on or before the effective date of the appointment and maintain work authorization throughout the employment term. If you have questions regarding this, please contact our Human Resources office, Phone: 715.232.2149.

In response to a public records request, the University of Wisconsin System will not reveal the identities of applicants who request confidentiality in their online application, except that the identity of the successful final candidate will be released. See Wis. Stat. sec. 19.36(7).

UW-Stout is committed to providing safety and security of all members of our community in accordance with the Clery Act. For campus safety information and crime statistics visit:


Applications received by end of day, September 25, 2022 are ensured full consideration. Applications submitted after 9/25th may be reviewed at the discretion of the search committee.

To apply, click on the APPLY button or go to:

Required application materials:

  1. Cover letter (* See below)
  2. Curriculum vitae or resume
  3. One (1) to three (3) professional writing sample(s)
  4. Example(s) of website/webpage creation
  5. Names and contact information for a minimum of three (3) professional references

*Please use your cover letter to speak to each of the Minimum/Required Qualifications for this position as listed above. For each required qualification, describe your relevant experience, using specific examples from your work history to illustrate how your experience satisfies the requirement.

Applicants must complete all required fields and attach all required documents prior to submitting the online application.

Note: Once you have attached your materials and submitted your application you will not be able to go into the system and change them.

Before starting the online application process, we recommend you preview the frequently asked questions (FAQs) available at:

It is the policy of UW-Stout to provide reasonable accommodation to qualified applicants with disabilities. If you need assistance, or accommodation in applying because of a disability, please contact us using the information below. Employment opportunities will not be denied because of the need to make reasonable accommodation for a qualified individual's disability.

For questions regarding this position or recruitment, please contact:

Search Chair: Cade Walters

Phone: 715-232-2219


If you need assistance with the online application process or if you submitted your application prior to uploading all of the required application materials, please contact:

Search Coordinator: Sky Willam

Phone: 715-232-5904


Job Family: Staff